{"id":11509,"date":"2020-01-02T12:20:33","date_gmt":"2020-01-02T11:20:33","guid":{"rendered":"https:\/\/archibat.com\/blog\/?p=11509"},"modified":"2020-01-02T12:02:53","modified_gmt":"2020-01-02T11:02:53","slug":"the-louis-vuitton-flagship-store-designed-by-frank-gehry-and-peter-marino","status":"publish","type":"post","link":"https:\/\/archibat.com\/blog\/en\/the-louis-vuitton-flagship-store-designed-by-frank-gehry-and-peter-marino\/","title":{"rendered":"The Louis Vuitton flagship store designed by Frank Gehry and Peter Marino"},"content":{"rendered":"\n

Famous\nAmerican-Canadian architect Frank Gehry designed the new Louis Vuitton house in\nSeoul, in the prestigious Gangnam district. Opened on October 30, 2019, this is\nhis first creation in South Korea. For this project, the architect has chosen\nto refer to the concept of the Louis Vuitton Foundation in Paris, which he also\ndesigned. He also drew inspiration from architectural features specific to\nSouth Korea such as the Hwaseong Fortress, the plunging moves and immaculate\nwhite suits of the traditional Dongnae Hakchum dance.<\/p>\n\n\n\n

The\nproject was designed mainly from curved glass, a true trademark of Frank Gehry.\nThis material wraps around the entire building, housing an impressive vestibule\nand sales areas on several levels.  The curved and sinusoidal windows lead\nvisitors to different covered terraces.<\/p>\n\n\n\n

The frontage\nends with waves of skeleton panels giving the impression of a takeoff. To\nreinforce this feeling of weightlessness, the walls and base of the building\nhave been constructed in white stone. “What struck me when I first visited Seoul 25 years ago\nwas the relationship between architecture and natural landscape”<\/em> relates Frank Gehry, adding: “I am delighted to have designed the Louis Vuitton house in\nSeoul, which reflects the traditional values of Korean culture. \u201d<\/em><\/p>\n\n\n\n

As for\nthe American architect Peter Marino, he imagined the different sales universes\ninside the store, spread over five floors. In particular, he used variations in\nvolume to create contrasting spaces, ranging from the 12-meter high entrance\nhall to small, more pampering retail spaces. “The inner stone flows from the outside. The dynamism of the\nrectangular volumes contrasts sharply with the baroque glass panels in the\nbuilding\u201d <\/em>he says. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n

The basement of the house in Seoul presents the masculine\ncollections of Louis Vuitton, while the first floor is devoted to women’s\npr\u00eat-\u00e0-porter, accessories and jewelry. The second floor, with a more intimate\natmosphere, hosts a multitude of lounges surrounding the atrium, as well as a\nterrace that can be privatized. Finally, under the glass roof of the last\nlevel, there is an exclusive exhibition of sculptures by the Swiss artist\nGiacometti.  <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

The windows of the Maison Vuitton display a colorful group of paper trees created in collaboration with Frank Gehry. Tinted with a brightly colored pigment, these sculptures, made to scale, are made from a single piece of paper.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Photo credits : Yong Joon Choi<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Famous American-Canadian architect Frank Gehry designed the new Louis Vuitton house in Seoul, in the prestigious Gangnam district. 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