{"id":4224,"date":"2018-03-27T09:56:42","date_gmt":"2018-03-27T08:56:42","guid":{"rendered":"https:\/\/www.archibat.com\/blog\/en\/?p=4224"},"modified":"2018-12-10T15:14:00","modified_gmt":"2018-12-10T14:14:00","slug":"an-enchanted-forest-inside-a-store-in-milan","status":"publish","type":"post","link":"https:\/\/archibat.com\/blog\/en\/an-enchanted-forest-inside-a-store-in-milan\/","title":{"rendered":"An enchanted forest inside a store in Milan"},"content":{"rendered":"<p>Kengo Kuma is a Japanese architect well known for several creations, especially for his iconic project \u201cAurore\u201d, a mixed-use hospitality, ecological and innovative building that will be completed in Paris in 2022.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2018\/03\/valextra-1-1-cover-1440x512-2.jpg\" alt=\"\" width=\"1440\" height=\"512\" \/><\/p>\n<p>Recently, the talented architect has been invited by luxury leather goods brand Valextra to design its Lombard store for the Fall\/Winter 2018 collection. Well known for his \u201cgreen\u201d inspiration, the architect therefore created a wonderful forest inside Valextra\u2019s store in Milan.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2018\/03\/kengo-kuma-enchanted-forest-valextra-milan-designboom-4-1-2.jpg\" alt=\"\" width=\"818\" height=\"545\" \/><\/p>\n<p>Using carefully selected raw planks of cedar wood and adding reflecting surfaces Kuma plays with perspectives. This attraction to nature is the artist\u2019s answer to urban stress, meaning that nature, trees and plants are a perfect way to relax.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2018\/03\/1920x7505_3_1-2.jpg\" alt=\"\" width=\"1920\" height=\"750\" \/><\/p>\n<p>Each room in the store has its own story and color inspired by different kinds of wood. This indoor forest is completed by a collection of large-scale illustrations on silk scarves created by Italian street-artist El Gato Chimney. These figures portray mythical animals combined with esoteric and folkloric details.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2018\/03\/kengo-kuma-enchanted-forest-valextra-milan-designboom-1800-2.jpg\" alt=\"\" width=\"1800\" height=\"650\" \/><\/p>\n<p>\u201cThis is Valextra\u2019s gift to its native city, expressing a desire for natural lightness and celebration of beauty, offering a multisensory immersion into a place of childhood memories and magical atmospheres\u201d, stated Valextra. \u201cThis dreamy forest becomes the backdrop for a visual story that permeates the whole fall\/winter collection\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2018\/03\/kengo-kuma-enchanted-forest-valextra-milan-designboom-8-2.jpg\" alt=\"\" width=\"818\" height=\"1227\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2018\/03\/kengo-kuma-enchanted-forest-valextra-milan-designboom-7-2.jpg\" alt=\"\" width=\"818\" height=\"1092\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2018\/03\/kengo-kuma-enchanted-forest-valextra-milan-designboom-6-2.jpg\" alt=\"\" width=\"818\" height=\"1091\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2018\/03\/kengo-kuma-enchanted-forest-valextra-milan-designboom-5-2.jpg\" alt=\"\" width=\"818\" height=\"1153\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2018\/03\/4-2.jpg\" alt=\"\" width=\"818\" height=\"1091\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kengo Kuma is a Japanese architect well known for several creations, especially for his iconic project \u201cAurore\u201d, a mixed-use hospitality, ecological and innovative building that\u2026<\/p>\n","protected":false},"author":2,"featured_media":4181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[498],"tags":[1193,1194,1195],"class_list":["post-4224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture-and-design","tag-architect","tag-designer","tag-store"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An enchanted forest inside a store in Milan &#8211; ArchiBat Mag<\/title>\n<meta name=\"description\" content=\"Imagine that you are walking in a leather store in the middle of Italy and you are surrounded by trees and nature. Is that fascinating isn&#039;t it? This is what Kengo Kuma did for the the brand Valextra!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/archibat.com\/blog\/4170\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An enchanted forest inside a store in Milan &#8211; ArchiBat Mag\" \/>\n<meta property=\"og:description\" content=\"Imagine that you are walking in a leather store in the middle of Italy and you are surrounded by trees and nature. Is that fascinating isn&#039;t it? 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