{"id":10956,"date":"2019-11-19T14:00:37","date_gmt":"2019-11-19T13:00:37","guid":{"rendered":"https:\/\/archibat.com\/blog\/?p=10956"},"modified":"2019-11-19T14:10:08","modified_gmt":"2019-11-19T13:10:08","slug":"coca-cola-1er-pollueur-mondial-pour-la-seconde-annee-consecutive","status":"publish","type":"post","link":"https:\/\/archibat.com\/blog\/coca-cola-1er-pollueur-mondial-pour-la-seconde-annee-consecutive\/","title":{"rendered":"Coca-Cola, 1er pollueur mondial pour la seconde ann\u00e9e cons\u00e9cutive"},"content":{"rendered":"\n

La marque Coca-Cola a \u00e9t\u00e9 cit\u00e9e, pour la seconde ann\u00e9e\ncons\u00e9cutive, marque la plus polluante du monde, selon le rapport annuel des\nd\u00e9chets plastiques publi\u00e9 par le mouvement international Break Free From Plastic<\/a>. Ce\nrapport se base sur 84 actions environnementales men\u00e9es par 72 000\nvolontaires dans 50 pays diff\u00e9rents, notamment le ramassage des d\u00e9chets sur les\nplages mais aussi dans les rues, les oc\u00e9ans et les rivi\u00e8res. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ainsi, ce ne sont pas moins de 11 732 morceaux de\nplastique de la marque Coca-Cola qui ont \u00e9t\u00e9 ramass\u00e9s dans 37 pays, propulsant\nla marque de soda en t\u00eate de liste. En seconde position, on retrouve Nestl\u00e9\navec 4 846 morceaux de plastique \u00e0 travers 31 pays, suivie par la marque\nPepsico avec 3 362 pi\u00e8ces plastiques dans 28 pays. Parmi les 6 continents\nmentionn\u00e9s dans le rapport, les d\u00e9chets de la marque Coca-Cola sont pr\u00e9sents\ndans 4 d\u2019entre eux. En revanche, ce sont Starbucks et Solo Cup qui sont les\nplus polluants en Am\u00e9rique du Nord. <\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

En r\u00e9ponse \u00e0 ce rapport publi\u00e9 en octobre, Coca-Cola s\u2019est exprim\u00e9 dans un communiqu\u00e9 : \u00ab \u00c0 chaque fois que nos emballages se retrouvent dans nos oc\u00e9ans \u2013 ou d\u2019autres endroits o\u00f9 ils n\u2019ont pas leur place \u2013 nous trouvons cela inacceptable. Avec l\u2019aide d\u2019autres partenaires, nous travaillons \u00e0 r\u00e9soudre ce probl\u00e8me mondial crucial (\u2026) \u00bb. <\/em>Et de poursuivre : \u00ab Nous investissons dans des innovations qui contribueront \u00e0 r\u00e9duire les d\u00e9chets, incluant les nouvelles technologies de recyclage qui vont permettre de recycler le plastique de mauvaise qualit\u00e9, souvent destin\u00e9 \u00e0 \u00eatre incin\u00e9r\u00e9 ou d\u00e9pos\u00e9 en d\u00e9charge, dans un mat\u00e9riau d\u2019emballage alimentaire de qualit\u00e9.<\/em> \u00bb La marque de soda affirme qu\u2019elle fait des efforts pour diminuer la pollution plastique. Elle vient d\u2019annoncer, entre autres, le lancement d\u2019une bouteille fabriqu\u00e9e \u00e0 partir de plastique recycl\u00e9. <\/p>\n\n\n\n

Toutes marques confondues, les volontaires de Break Free\nFrom Plastic ont r\u00e9colt\u00e9 plus de 59 000 sacs en plastique, 53 000\nsachets et 29 000 bouteilles. Une culture du jetable trop pr\u00e9sente dans\nles entreprises selon eux, ce qui cr\u00e9e une \u00ab situation\ninacceptable pour chaque citoyen du monde<\/em> \u00bb<\/em>. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Pour voir l\u2019ensemble du rapport, cliquez ici<\/strong><\/a> <\/p>\n\n\n\n

Cr\u00e9dit photos : <\/em><\/strong>Marco Saroldi \/ Break Free From Plastic<\/em><\/strong><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

La marque Coca-Cola a \u00e9t\u00e9 cit\u00e9e, pour la seconde ann\u00e9e cons\u00e9cutive, marque la plus polluante du monde, selon le rapport annuel des d\u00e9chets plastiques publi\u00e9\u2026<\/p>\n","protected":false},"author":2,"featured_media":10959,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[1228,1300,1354,1440,1698],"class_list":["post-10956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ressources-humaines","tag-design","tag-ecologie","tag-environnement","tag-packaging","tag-paysage"],"acf":[],"yoast_head":"\nCoca-Cola, 1er pollueur mondial pour la seconde ann\u00e9e cons\u00e9cutive – ArchiBat Mag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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