{"id":12514,"date":"2020-04-21T14:00:19","date_gmt":"2020-04-21T12:00:19","guid":{"rendered":"https:\/\/archibat.com\/blog\/?p=12514"},"modified":"2020-04-21T08:07:54","modified_gmt":"2020-04-21T06:07:54","slug":"gucci-installe-son-premier-restaurant-a-los-angeles","status":"publish","type":"post","link":"https:\/\/archibat.com\/blog\/gucci-installe-son-premier-restaurant-a-los-angeles\/","title":{"rendered":"Gucci installe son premier restaurant \u00e0 Los Angeles"},"content":{"rendered":"\n

La rue mythique de Rodeo Drive, \u00e0 Bervely Hills, abrite de nombreuses boutiques et restaurants de luxe. Depuis peu, un petit nouveau compl\u00e8te ce palmar\u00e8s haut-de-gamme\u00a0: il s\u2019agit du tout premier restaurant de Gucci aux \u00c9tats-Unis, proposant des plats italiens d\u2019inspiration Californienne, concoct\u00e9s par les chefs \u00e9toil\u00e9s Massimo Bottura et Karime Lopez, ainsi que le chef Mattia Agazzi \u00e0 l\u2019avant-poste. Avec cette \u00e9quipe de choc, Gucci souhaite que son restaurant devienne un incontournable de la sc\u00e8ne culinaire exp\u00e9rimentale de Los Angeles. La Gucci Osteria est implant\u00e9e sur le toit de la boutique de la marque italienne. Elle int\u00e8gre des \u00e9l\u00e9ments qui rappellent l\u2019Osteria de Florence, tout en adoptant un look typiquement californien.<\/p>\n\n\n\n

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Le restaurant s\u2019installe sur Rodeo Drive au moment o\u00f9 d\u2019autres grands ma\u00eetres de la mode font eux aussi leurs premiers pas dans le concept de la restauration en magasin. R\u00e9cemment, Louis Vuitton a d\u00e9voil\u00e9 son premier caf\u00e9-restaurant \u00e0 Osaka. Cette tendance des grandes marques de de luxe \u00e0 int\u00e9grer la restauration dans leur strat\u00e9gie marketing se d\u00e9veloppe de plus en plus. En outre, le magazine Vogue Business a r\u00e9cemment annonc\u00e9 que l\u2019institution new-yorkaise Bergdorf Goodman ainsi que les grands magasins anglais Browns et Tiffany & Co, ont d\u00e9j\u00e0 ouvert – ou envisagent l\u2019ouverture \u2013 de nouvelles activit\u00e9s gastronomiques au sein de leurs magasins.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00ab\u00a0Dans le pass\u00e9, les restaurants ont \u00e9t\u00e9 install\u00e9s pour prolonger la visite des clients dans le magasin, afin qu\u2019ils d\u00e9pensent plus. D\u00e9sormais, les restaurants sont un moyen d\u2019attirer une nouvelle client\u00e8le dans les magasins\u00a0\u00bb d\u00e9clare Marc Metrick, pr\u00e9sident de Saks Fifth Avenue. \u00ab\u00a0Ce n\u2019est en aucun cas une nouvelle id\u00e9e et ce n\u2019est pas limit\u00e9 au luxe\u00a0– pensez aux aires de restauration dans n\u2019importe quel centre commercial \u2013 mais l\u2019int\u00e9gration des options de restauration et de boissons est un moyen pour les enseignes de luxe de toucher un plus large public. \u00bb Les marques ont constat\u00e9 qu\u2019une transaction sur quatre est li\u00e9e \u00e0 l\u2019alimentation et aux boissons.<\/p>\n\n\n\n

<\/p>\n\n\n\n

L\u2019espace Osteria, peut accueillir jusqu\u2019\u00e0 50 convives. Le design int\u00e8gre un papier peint en r\u00e9f\u00e9rence \u00e0 l\u2019univers de Gucci, des miroirs anciens, des tables en marbre rouge ainsi que des chaises en osier. Le concept unique du restaurant de Berverly Hills associe des planchers en bois \u00e0 chevrons et des banquettes en velours rouge cerise, qui \u00e9voquent le vieux Hollywood. L\u2019espace ext\u00e9rieur, quant \u00e0 lui, est recouvert de marbre italien pos\u00e9 en mosa\u00efques. Une chaire en bois antique, transform\u00e9e en bar, se pr\u00e9sente comme un clin d\u2019\u0153il \u00e0 la patrie de Gucci. Il est vrai que les gens peuvent venir dans le magasin pour les v\u00eatements, mais il est fort probable qu\u2019ils vont rester, et revenir, pour la gastronomie\u2026du moins, lorsque tout reviendra \u00e0 la normale\u00a0!<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Cr\u00e9dit photos\u00a0: Pablo Enriquez<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

La rue mythique de Rodeo Drive, \u00e0 Bervely Hills, abrite de nombreuses boutiques et restaurants de luxe. Depuis peu, un petit nouveau compl\u00e8te ce palmar\u00e8s\u2026<\/p>\n","protected":false},"author":2,"featured_media":12515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[2455,2462,2463,1310,1529],"class_list":["post-12514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture-et-design","tag-boutique","tag-gucci","tag-los-angeles","tag-luxe","tag-restaurant"],"acf":[],"yoast_head":"\nGucci installe son premier restaurant \u00e0 Los Angeles – ArchiBat Mag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/archibat.com\/blog\/gucci-installe-son-premier-restaurant-a-los-angeles\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gucci installe son premier restaurant \u00e0 Los Angeles – ArchiBat Mag\" \/>\n<meta property=\"og:description\" content=\"La rue mythique de Rodeo Drive, \u00e0 Bervely Hills, abrite de nombreuses boutiques et restaurants de luxe. 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