{"id":12975,"date":"2020-06-30T14:00:40","date_gmt":"2020-06-30T12:00:40","guid":{"rendered":"https:\/\/archibat.com\/blog\/?p=12975"},"modified":"2020-06-30T11:54:16","modified_gmt":"2020-06-30T09:54:16","slug":"le-coworking-de-demain-sera-suburbain","status":"publish","type":"post","link":"https:\/\/archibat.com\/blog\/le-coworking-de-demain-sera-suburbain\/","title":{"rendered":"Le coworking de demain sera suburbain"},"content":{"rendered":"\n

Jusqu\u2019\u00e0 pr\u00e9sent, les espaces de coworking \u00e9taient am\u00e9nag\u00e9s dans des bureaux au coeur des grandes villes. Selon une \u00e9tude de Cushman & Wakefield, les villes de Londres et New-York repr\u00e9sentent \u00e0 elles seules 22 % du stock mondial de bureaux partag\u00e9s en nombre de m\u00e8tres carr\u00e9s. Cependant, ces espaces de travail flexibles ne repr\u00e9sentent encore qu\u20191 % du stock mondial de bureaux. Comment le coworking va-t-il se d\u00e9velopper dans le monde post-Covid\u00a0?<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Selon un rapport publi\u00e9 par Regus, le coworking de demain trouvera sa place en p\u00e9riph\u00e9rie des grandes villes. En effet, les principaux employeurs, dont les si\u00e8ges sociaux sont situ\u00e9s dans les m\u00e9tropoles, ont adopt\u00e9 le t\u00e9l\u00e9travail et pl\u00e9biscitent la flexibilit\u00e9 pour leurs \u00e9quipes. Ces nouveaux espaces \u00ab\u00a0satellites\u00a0\u00bb apporteraient donc une double r\u00e9ponse : le bien-\u00eatre des salari\u00e9s qui travailleraient proche de leur domicile et la protection de l\u2019environnement en limitant au maximum les d\u00e9placements.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Un bureau en open space situ\u00e9 en p\u00e9riph\u00e9rie de ville pourrait faire \u00e9conomiser, en moyenne, 7\u00a0416 heures par an aux salari\u00e9s en r\u00e9duisant leurs temps de trajets. Ce gain de temps aurait un impact b\u00e9n\u00e9fique sur la fatigue et permettrait de passer plus de temps en famille. La r\u00e9duction des \u00e9missions de carbone serait \u00e9galement significative, puisqu\u2019elle \u00e9liminerait 118 tonnes de CO2 chaque ann\u00e9e. Au total, l\u2019augmentation des espaces de coworking suburbains permettrait d\u2019\u00e9conomiser 2\u00a0560\u00a0000 tonnes de CO2 \u00e0 l\u2019\u00e9chelle mondiale, ce qui \u00e9quivaut \u00e0 1\u00a0280 vols Londres- New-York.<\/p>\n\n\n\n

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Le deuxi\u00e8me site de Fosbury & Sons, dans la banlieue bruxelloise de Boitsfort<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Les entreprises prennent ce sujet tr\u00e8s \u00e0 c\u0153ur car l\u2019int\u00e9r\u00eat port\u00e9 \u00e0 la sant\u00e9 de leurs salari\u00e9s et les enjeux environnementaux sont des facteurs de diff\u00e9renciation majeurs pour les consommateurs.<\/p>\n\n\n\n

Ces nouveaux espaces de coworking pourraient \u00eatre exploit\u00e9s directement par les entreprises ou par des soci\u00e9t\u00e9s prestataires. Industrious, une soci\u00e9t\u00e9 de coworking am\u00e9ricaine, s\u2019est d\u00e9velopp\u00e9e loin des hypercentres dans des lieux comme le centre commercial Short Hill dans le New Jersey, Broadway Plaza \u00e0 Walnut Creek en Californie, ou encore dans le centre commercial Scottsdale Fashion Square en Arizona. Certaines entreprises peuvent elles-m\u00eames devenir prestataires comme Staples, la soci\u00e9t\u00e9 de fournitures de bureau qui h\u00e9berge des marques tierces depuis 2016. La soci\u00e9t\u00e9 lancera cette ann\u00e9e Staples Connect une marque d\u00e9di\u00e9e aux services d\u2019h\u00e9bergement dans six magasins du Massachusetts.<\/p>\n\n\n\n

\"\"
Industrious s\u2019est implant\u00e9 sur le site d’un ancien Barney’s \u00e0 l’int\u00e9rieur du Scottsdale Fashion Square Mall en Arizona.<\/em><\/figcaption><\/figure><\/div>\n\n\n\n

Lors des Frame Award 2020, le sujet du coworking de p\u00e9riph\u00e9rie a \u00e9t\u00e9 abord\u00e9 et un atelier a \u00e9t\u00e9 consacr\u00e9 \u00e0 la pertinence du maintien des bureaux centralis\u00e9s. Il est sorti de cette r\u00e9flexion que la meilleure alternative serait la cr\u00e9ation d\u2019espaces de travail plus proches des lieux de vie des salari\u00e9s.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Ce changement redessinera la fa\u00e7on de penser les programmes de d\u00e9veloppement de bureaux. Les noyaux urbains conserveront des espaces de coworking, comme le pr\u00e9conisent WeWork et Spaces, mais des unit\u00e9s \u00e0 plus petite \u00e9chelle verront le jour dans des espaces alternatifs en p\u00e9riph\u00e9rie, certainement moins glamour, mais avec bien plus d\u2019avantages pour les utilisateurs.<\/p>\n","protected":false},"excerpt":{"rendered":"

Jusqu\u2019\u00e0 pr\u00e9sent, les espaces de coworking \u00e9taient am\u00e9nag\u00e9s dans des bureaux au coeur des grandes villes. Selon une \u00e9tude de Cushman & Wakefield, les villes\u2026<\/p>\n","protected":false},"author":2,"featured_media":12978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[1588,1472,1695,2506],"class_list":["post-12975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture-et-design","tag-coworking","tag-entreprise","tag-flexibilite","tag-suburbain"],"acf":[],"yoast_head":"\nLe coworking de demain sera suburbain – ArchiBat Mag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/archibat.com\/blog\/le-coworking-de-demain-sera-suburbain\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le coworking de demain sera suburbain – ArchiBat Mag\" \/>\n<meta property=\"og:description\" content=\"Jusqu\u2019\u00e0 pr\u00e9sent, les espaces de coworking \u00e9taient am\u00e9nag\u00e9s dans des bureaux au coeur des grandes villes. 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