{"id":1387,"date":"2016-01-14T19:06:54","date_gmt":"2016-01-14T18:06:54","guid":{"rendered":"https:\/\/www.archibat.com\/blog\/?p=1387"},"modified":"2019-01-14T17:49:58","modified_gmt":"2019-01-14T16:49:58","slug":"la-tour-baccarat-a-new-york-un-vrai-bijou","status":"publish","type":"post","link":"https:\/\/archibat.com\/blog\/la-tour-baccarat-a-new-york-un-vrai-bijou\/","title":{"rendered":"La tour Baccarat \u00e0 New York, un vrai bijou"},"content":{"rendered":"<p>Ce gratte-ciel d\u2019un peu moins de 200 m\u00e8tres de haut et de cinquante \u00e9tages a \u00e9t\u00e9 con\u00e7u par l\u2019agence SOM (Skidmore, Owings &amp; Merill) qui est l\u2019une des plus grosses agences am\u00e9ricaines sp\u00e9cialis\u00e9e en architecture, architecture d\u2019int\u00e9rieur, ing\u00e9nierie et am\u00e9nagement urbain, implant\u00e9e \u00e0 l\u2019international. L\u2019emplacement, controvers\u00e9, est situ\u00e9 au croisement entre le 53<sup>\u00e8me<\/sup> rue et la cinqui\u00e8me avenue \u00e0 New York, juste en face du Moma (Mus\u00e9e d\u2019art moderne). En effet, le projet a \u00e9t\u00e9 critiqu\u00e9 de peur que cela assombrisse les rues alentour. Il s\u2019agit d\u2019un projet mixte, avec notamment un h\u00f4tel de luxe (l\u2019H\u00f4tel Baccarat), une biblioth\u00e8que municipale situ\u00e9e au rez-de-chauss\u00e9e et des appartements. Ceux-ci ont une vue sur l\u2019ensemble de la ville y compris sur Central Park et sur l\u2019Empire State Building.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1388\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2016\/01\/Baccarat-Hotel-1.jpg\" alt=\"Tour Baccarat\" width=\"635\" height=\"990\" \/><\/p>\n<h2>Faire rayonner la marque Baccarat<\/h2>\n<p>La structure de l\u2019immeuble est bas\u00e9e sur des contrastes. Les fa\u00e7ades Est et Ouest ont une structure en aluminium noir tandis que les deux autres \u2013 Nord et Sud \u2013 scintillent avec des panneaux en verre transparent. Le c\u00f4t\u00e9 ferm\u00e9 contraste alors avec la transparence et l\u2019ouverture des deux autres fa\u00e7ades.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1389\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2016\/01\/Baccarat-Hotel.jpg\" alt=\"Tour Baccarat\" width=\"635\" height=\"954\" \/><\/p>\n<p>Les architectes ont souhait\u00e9 retranscrire les sensations que l\u2019on a en observant un emballage de la marque fran\u00e7aise Baccarat, \u00e0 l\u2019instar d\u2019autres marques telles qu\u2019Herm\u00e8s ou Tiffany\u00a0: cela laisse pr\u00e9sager de la beaut\u00e9 du bijou \u00e0 l\u2019int\u00e9rieur.<\/p>\n<p>Le podium de la tour joue lui aussi avec le verre avec des ailettes triangulaires qui cr\u00e9ent un jeu permanent de lumi\u00e8re \u00e0 l\u2019int\u00e9rieur du b\u00e2timent.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1390\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2016\/01\/2.jpg\" alt=\"Tour Baccarat\" width=\"635\" height=\"445\" \/><\/p>\n<h2>Le cristal comme \u00e9l\u00e9ment de d\u00e9coration<\/h2>\n<p>L\u2019architecture d\u2019int\u00e9rieur de l\u2019h\u00f4tel a \u00e9t\u00e9 confi\u00e9e \u00e0 l\u2019agence fran\u00e7aise Gilles &amp; Boissier. Le verre est omnipr\u00e9sent et les ph\u00e9nom\u00e8nes de r\u00e9flexion coupl\u00e9s \u00e0 la lumi\u00e8re naturelle provenant des fen\u00eatres permettent notamment de r\u00e9duire l\u2019utilisation de la lumi\u00e8re artificielle.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1391\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2016\/01\/3.jpg\" alt=\"Tour Baccarat\" width=\"635\" height=\"961\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1392\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2016\/01\/6.jpg\" alt=\"Tour Baccarat\" width=\"635\" height=\"423\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1393\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2016\/01\/5.jpg\" alt=\"Tour Baccarat\" width=\"635\" height=\"423\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1394\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2016\/01\/4.jpg\" alt=\"Tour Baccarat\" width=\"635\" height=\"502\" \/><\/p>\n<p><em><strong>Concevoir un immeuble pour refl\u00e9ter l\u2019esprit d\u2019une marque, l\u2019id\u00e9e nous s\u00e9duit. Et vous\u00a0?<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ce gratte-ciel d\u2019un peu moins de 200 m\u00e8tres de haut et de cinquante \u00e9tages a \u00e9t\u00e9 con\u00e7u par l\u2019agence SOM (Skidmore, Owings &amp; Merill) qui\u2026<\/p>\n","protected":false},"author":2,"featured_media":1396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[1240,1821,1228,2160,1265,2159,2158],"class_list":["post-1387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture-et-design","tag-architecture-2","tag-architecture-dinterieur","tag-design","tag-gilles-boissier","tag-new-york","tag-som-skidmore-owings-merill","tag-tour-baccarat"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La tour Baccarat \u00e0 New York, un vrai bijou &#8211; 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