{"id":14077,"date":"2020-12-18T14:00:27","date_gmt":"2020-12-18T13:00:27","guid":{"rendered":"https:\/\/archibat.com\/blog\/?p=14077"},"modified":"2020-12-18T15:26:31","modified_gmt":"2020-12-18T14:26:31","slug":"un-incroyable-magasin-de-cosmetiques-aux-allures-futuristes","status":"publish","type":"post","link":"https:\/\/archibat.com\/blog\/un-incroyable-magasin-de-cosmetiques-aux-allures-futuristes\/","title":{"rendered":"Un magasin de cosm\u00e9tiques aux allures futuristes"},"content":{"rendered":"\n<p>Selon les pr\u00e9visions de cette ann\u00e9e, la Chine devrait d\u00e9passer les \u00c9tats-Unis et devenir le plus grand march\u00e9 de consommation au monde. L\u2019\u00e9conomie de la Chine est en plein essor et semble ne pas avoir encore atteint tout son potentiel, surtout lorsqu\u2019il s\u2019agit de cosm\u00e9tiques. Cette industrie a su faire face \u00e0 la crise de la Covid-19 pour rebondir de plus belle et faire de la Chine le plus important march\u00e9 mondial de cosm\u00e9tiques. Parmi les g\u00e9ants du secteur, on retrouve l\u2019enseigne B Tube.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2020\/12\/btube-changsha-01-469x480.png\" alt=\"\" class=\"wp-image-14082\" width=\"690\" height=\"706\" srcset=\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2020\/12\/btube-changsha-01-469x480.png 469w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2020\/12\/btube-changsha-01-293x300.png 293w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2020\/12\/btube-changsha-01-768x786.png 768w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2020\/12\/btube-changsha-01.png 1500w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/figure><\/div>\n\n\n\n<p>B Tube est une marque de cosm\u00e9tiques pour femmes de nouvelle g\u00e9n\u00e9ration, qui s\u2019est r\u00e9cemment lanc\u00e9e sur ce march\u00e9 florissant avec un concept de magasin exp\u00e9rimental aux allures futuristes. L\u2019enseigne ne s\u2019est pas install\u00e9e comme on pouvait l\u2019attendre \u00e0 Shanghai, Beijing ou Shenzhen, mais \u00e0 Changsha. Il s\u2019agit d\u2019une ville en pleine croissance \u00e0 fort potentiel commercial. Le magasin B Tube a donc ouvert ses portes dans cette ville, au sein d\u2019un complexe commercial mixte tout juste sorti de terre.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2020\/12\/btube-changsha-02-601x480.png\" alt=\"\" class=\"wp-image-14084\" width=\"763\" height=\"609\" srcset=\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2020\/12\/btube-changsha-02-601x480.png 601w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2020\/12\/btube-changsha-02-300x240.png 300w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2020\/12\/btube-changsha-02-768x613.png 768w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2020\/12\/btube-changsha-02.png 1500w\" sizes=\"auto, (max-width: 763px) 100vw, 763px\" \/><\/figure><\/div>\n\n\n\n<p>Occupant un espace vitr\u00e9 de 218 m\u00b2, l\u2019entreprise a fait appel \u00e0 l\u2019agence de design Storeage bas\u00e9e \u00e0 Shanghai, pour concevoir la d\u00e9coration int\u00e9rieure du magasin. Les codes de conception choisis sont en accord avec la client\u00e8le cibl\u00e9e, autrement dit les jeunes femmes dynamiques, gr\u00e2ce \u00e0 un design \u00ab\u00a0expressif, color\u00e9 et hautement interactif\u00a0\u00bb. L\u2019am\u00e9nagement int\u00e9rieur pr\u00e9sente de mani\u00e8re inventive une large gamme de produits, tout en v\u00e9hiculant un sentiment d\u2019abondance et d\u2019opulence. Des voutes en acier iris\u00e9 et perfor\u00e9 structurent les lieux, cr\u00e9ant une sensation d\u2019immersion avant-gardiste.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"670\" height=\"480\" src=\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2020\/12\/btube-changsha-04-670x480.png\" alt=\"\" class=\"wp-image-14078\" srcset=\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2020\/12\/btube-changsha-04-670x480.png 670w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2020\/12\/btube-changsha-04-300x215.png 300w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2020\/12\/btube-changsha-04-768x550.png 768w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2020\/12\/btube-changsha-04.png 1500w\" sizes=\"auto, (max-width: 670px) 100vw, 670px\" \/><\/figure>\n\n\n\n<p>Les arcades se d\u00e9ploient dans trois directions, chacun pr\u00e9sentant les produits phares de l\u2019enseigne. Chaque section est \u00e9quip\u00e9e de plusieurs \u00e9crans qui pr\u00e9sentent entre autres des tutoriels beaut\u00e9 et des vid\u00e9os de pr\u00e9sentation de produits. Ce magasin hors norme accueille \u00e9galement un salon de consultation beaut\u00e9 priv\u00e9e ainsi qu\u2019un bar de beaut\u00e9. B Tube met en vente des parfums et des cosm\u00e9tiques de plus de 200 marques, originaires de Chine et d\u2019ailleurs, dont Lanc\u00f4me, Guerlain ou encore Pearlona.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2020\/12\/btube-changsha-07-543x480.png\" alt=\"\" class=\"wp-image-14088\" width=\"767\" height=\"678\" srcset=\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2020\/12\/btube-changsha-07-543x480.png 543w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2020\/12\/btube-changsha-07-300x265.png 300w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2020\/12\/btube-changsha-07-768x679.png 768w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2020\/12\/btube-changsha-07.png 1500w\" sizes=\"auto, (max-width: 767px) 100vw, 767px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2020\/12\/btube-changsha-08-346x480.png\" alt=\"\" class=\"wp-image-14090\" width=\"684\" height=\"949\" srcset=\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2020\/12\/btube-changsha-08-346x480.png 346w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2020\/12\/btube-changsha-08-216x300.png 216w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2020\/12\/btube-changsha-08-768x1066.png 768w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2020\/12\/btube-changsha-08-1106x1536.png 1106w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2020\/12\/btube-changsha-08-1475x2048.png 1475w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2020\/12\/btube-changsha-08.png 1500w\" sizes=\"auto, (max-width: 684px) 100vw, 684px\" \/><\/figure><\/div>\n\n\n\n<p><strong><em>Cr\u00e9dit photos&nbsp;: Wen Studio<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon les pr\u00e9visions de cette ann\u00e9e, la Chine devrait d\u00e9passer les \u00c9tats-Unis et devenir le plus grand march\u00e9 de consommation au monde. L\u2019\u00e9conomie de la\u2026<\/p>\n","protected":false},"author":2,"featured_media":14086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[1702,2623,2621,1958,1228,1347],"class_list":["post-14077","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture-et-design","tag-agence","tag-btube","tag-cosmetique","tag-decoration","tag-design","tag-magasin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un magasin de cosm\u00e9tiques aux allures futuristes &#8211; ArchiBat Mag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/archibat.com\/blog\/un-incroyable-magasin-de-cosmetiques-aux-allures-futuristes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un magasin de cosm\u00e9tiques aux allures futuristes &#8211; ArchiBat Mag\" \/>\n<meta property=\"og:description\" content=\"Selon les pr\u00e9visions de cette ann\u00e9e, la Chine devrait d\u00e9passer les \u00c9tats-Unis et devenir le plus grand march\u00e9 de consommation au monde. 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