{"id":14237,"date":"2021-01-26T14:00:10","date_gmt":"2021-01-26T13:00:10","guid":{"rendered":"https:\/\/archibat.com\/blog\/?p=14237"},"modified":"2021-02-11T15:15:34","modified_gmt":"2021-02-11T14:15:34","slug":"un-shop-in-shop-epure-et-aerien-au-japon","status":"publish","type":"post","link":"https:\/\/archibat.com\/blog\/un-shop-in-shop-epure-et-aerien-au-japon\/","title":{"rendered":"Un shop-in-shop minimaliste et a\u00e9rien au Japon"},"content":{"rendered":"\n

Le secteur des cosm\u00e9tiques au Japon est, comme dans le reste de l\u2019Asie, une industrie en plein essor. Fond\u00e9e en 1989 par Hiroe Imai dans une petite ville japonaise au nord-est de Sapporo, la marque Shiro propose une gamme de produits cosm\u00e9tiques r\u00e9alis\u00e9s \u00e0 partir d\u2019ingr\u00e9dients japonais, principalement du kombu et du sak\u00e9 kasu.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Il s\u2019agit de l\u2019une des rares entreprises ayant r\u00e9ussi le pari d\u2019attirer une forte client\u00e8le aussi bien sur son territoire qu\u2019\u00e0 l\u2019\u00e9tranger. Shiro a d\u00e9velopp\u00e9 ses magasins en ligne aux \u00c9tats-Unis et au Royaume-Uni et exploite trois boutiques londoniennes autonomes. Le Japon reste toutefois son plus grand march\u00e9, o\u00f9 l\u2019on retrouve la plupart des installations physiques de l\u2019enseigne.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

L’agence d\u2019architecture locale Oniki Design Studio a travaill\u00e9 sur le design du nouveau shop-in-shop de l\u2019enseigne, situ\u00e9 dans le centre commercial Takashimaya \u00e0 Tokyo. Le lieu occupe un espace allong\u00e9 et plut\u00f4t restreint de 25m\u00b2 faisant face \u00e0 une large all\u00e9e. Le d\u00e9fi des designers \u00e9tait de cr\u00e9er un sentiment d\u2019ouverture et de bien-\u00eatre tout en d\u00e9gageant une impression de s\u00e9r\u00e9nit\u00e9 qui correspond \u00e0 l\u2019ADN de la marque. Un unique comptoir blanc fusel\u00e9 est positionn\u00e9 parall\u00e8lement \u00e0 la zone de circulation. Discr\u00e8tement encastr\u00e9 et soulign\u00e9 par un \u00e9clairage subtil, il semble flotter au-dessus du sol.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Le shop-in-shop de Shiro int\u00e8gre un petit espace d\u2019affichage, un comptoir pour d\u00e9couvrir digitalement les produits ainsi qu\u2019une \u00e9tag\u00e8re a\u00e9rienne mettant en valeur les produits phares de la marque. Le comptoir et les murs ont \u00e9t\u00e9 con\u00e7us avec deux types de pl\u00e2tres diff\u00e9rents afin de jouer sur la mati\u00e8re et les textures. Les parties verticales ont \u00e9t\u00e9 travaill\u00e9es pour obtenir une surface in\u00e9gale aux nuances d\u00e9licates. Le comptoir, quant \u00e0 lui, a \u00e9t\u00e9 soigneusement poli \u00e0 la main pour obtenir une texture lisse, accentuant la simplicit\u00e9 de la conception des produits. Le petit espace de vente propose uniquement des produits de soin et de maquillage de la marque, ainsi que des parfums.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

Cr\u00e9dit photos : Oniki Design Studio \u2013 Takumi Ota<\/em><\/strong>
https:\/\/oniki-design-studio.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Le secteur des cosm\u00e9tiques au Japon est, comme dans le reste de l\u2019Asie, une industrie en plein essor. Fond\u00e9e en 1989 par Hiroe Imai dans\u2026<\/p>\n","protected":false},"author":2,"featured_media":14239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[2621,1255,2651,2649,2650],"class_list":["post-14237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture-et-design","tag-cosmetique","tag-japon","tag-oniki-design-studio","tag-shiro","tag-shop-in-shop"],"acf":[],"yoast_head":"\nUn shop-in-shop minimaliste et a\u00e9rien au Japon – ArchiBat Mag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/archibat.com\/blog\/un-shop-in-shop-epure-et-aerien-au-japon\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un shop-in-shop minimaliste et a\u00e9rien au Japon – ArchiBat Mag\" \/>\n<meta property=\"og:description\" content=\"Le secteur des cosm\u00e9tiques au Japon est, comme dans le reste de l\u2019Asie, une industrie en plein essor. 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