{"id":14603,"date":"2021-03-02T14:00:11","date_gmt":"2021-03-02T13:00:11","guid":{"rendered":"https:\/\/archibat.com\/blog\/?p=14603"},"modified":"2021-03-02T11:32:18","modified_gmt":"2021-03-02T10:32:18","slug":"un-pop-up-store-sonore-a-seoul","status":"publish","type":"post","link":"https:\/\/archibat.com\/blog\/un-pop-up-store-sonore-a-seoul\/","title":{"rendered":"Un pop-up store sonore \u00e0 S\u00e9oul"},"content":{"rendered":"\n
Random Studio a con\u00e7u une v\u00e9ritable exp\u00e9rience d\u2019\u00e9coute spatiale, \u00e0 l\u2019occasion du lancement de la collection AW20 de la marque italienne Bottega Veneta \u00e0 S\u00e9oul. L\u2019un des pr\u00e9curseurs de ce type de design est le compositeur Fran\u00e7ois Bayle. Ce dernier a lanc\u00e9, en 1974, un syst\u00e8me de diffusion sonore qu\u2019il a nomm\u00e9 l\u2019Acousmonium. Le musicien souhaitait offrir au public \u00ab\u00a0une autre utopie, consacr\u00e9e \u00e0 l\u2019\u00e9coute pure\u00a0\u00bb gr\u00e2ce au son de 80 haut-parleurs orchestr\u00e9s. Random Studio a souhait\u00e9 \u00e9largir la vision de Bayle, en fusionnant le son avec le design du pop-up store et la pr\u00e9sentation des produits de la marque italienne.<\/p>\n\n\n\n
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Le projet s\u2019est inspir\u00e9 du compositeur, mais \u00e9galement de la Hyundai Card Music Library, un lieu de divertissement et d\u2019archives de disques vinyles \u00e9tablis en 2015 et situ\u00e9 \u00e0 proximit\u00e9 du magasin \u00e9ph\u00e9m\u00e8re. Un nombre croissant d\u2019entreprises du secteur de la mode abandonnent le marketing traditionnel et tentent d\u2019attirer les consommateurs en leur offrant des exp\u00e9riences sensorielles uniques. Les marques collaborent de plus en plus avec des designers pour faire voyager les utilisateurs dans le monde inspirant d\u2019un produit.<\/p>\n\n\n\n
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Les architectes ont \u00e9rig\u00e9 une structure de bo\u00eete r\u00e9fl\u00e9chissante gonflable et install\u00e9 24 haut-parleurs de tailles diff\u00e9rentes. Au sein de cet environnement sonore, les sons ambiants sont jou\u00e9s en couches les uns avec les autres\u00a0: bribes de la vie urbaine, bruit des vagues qui s\u2019\u00e9crasent sur le bord de mer, etc. Le concepteur sonore n\u00e9erlandais Ben Kreukniet a d\u00e9velopp\u00e9 l\u2019audio du magasin, pour faire s\u2019\u00e9vader les visiteurs \u00ab\u00a0dans un paysage de r\u00eave abstrait.\u00a0\u00bb<\/p>\n\n\n\n
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L\u2019ouverture du pop-up store se d\u00e9roule en parall\u00e8le de la pr\u00e9sentation des nouveaux produits dans le magasin physique de la marque, situ\u00e9 juste \u00e0 c\u00f4t\u00e9. Les surfaces en miroirs argent\u00e9s ainsi que les structures gonflables jouent un r\u00f4le essentiel, en invitant les visiteurs \u00e0 voir et \u00e0 ressentir les v\u00eatements et accessoires soigneusement dispos\u00e9s autour d\u2019eux.<\/p>\n\n\n\n
Random Studio a con\u00e7u une v\u00e9ritable exp\u00e9rience d\u2019\u00e9coute spatiale, \u00e0 l\u2019occasion du lancement de la collection AW20 de la marque italienne Bottega Veneta \u00e0 S\u00e9oul.\u2026<\/p>\n","protected":false},"author":2,"featured_media":14609,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[2678,2676,1264,2677,2675,2343],"class_list":["post-14603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture-et-design","tag-acousmonium","tag-bottega-veneta","tag-marque","tag-pop-up-store","tag-random-studio","tag-seoul"],"acf":[],"yoast_head":"\n
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