{"id":15701,"date":"2021-07-27T14:00:11","date_gmt":"2021-07-27T12:00:11","guid":{"rendered":"https:\/\/archibat.com\/blog\/?p=15701"},"modified":"2021-07-27T13:13:29","modified_gmt":"2021-07-27T11:13:29","slug":"le-premier-google-store-ouvre-ses-portes-a-new-york","status":"publish","type":"post","link":"https:\/\/archibat.com\/blog\/le-premier-google-store-ouvre-ses-portes-a-new-york\/","title":{"rendered":"Le premier Google Store ouvre ses portes \u00e0 New-York"},"content":{"rendered":"\n<p>Google a ouvert son tout premier magasin dans le quartier de Chelsea, \u00e0 New-York. Ce nouvel espace offre aux clients une interaction directe avec la gamme de produits et de services du g\u00e9ant technologique comme les t\u00e9l\u00e9phones Pixels, les produits Nest et les montres connect\u00e9es Fitbit. Afin de marquer les esprits avec cette premi\u00e8re ouverture, Google a obtenu le label nord-am\u00e9ricain LEED platine, qui est la plus haute certification de d\u00e9veloppement durable dans la conception architecturale.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-011-720x459.jpg\" alt=\"\" class=\"wp-image-15722\" width=\"1002\" height=\"638\" srcset=\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-011-720x459.jpg 720w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-011-300x191.jpg 300w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-011-768x490.jpg 768w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-011.jpg 818w\" sizes=\"auto, (max-width: 1002px) 100vw, 1002px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-010-720x425.jpg\" alt=\"\" class=\"wp-image-15706\" width=\"1004\" height=\"592\" srcset=\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-010-720x425.jpg 720w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-010-300x177.jpg 300w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-010-768x453.jpg 768w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-010.jpg 818w\" sizes=\"auto, (max-width: 1004px) 100vw, 1004px\" \/><\/figure><\/div>\n\n\n\n<p>\u00ab\u00a0Nous voulions que notre premier magasin refl\u00e8te la m\u00eame approche que nous adoptons dans la conception de nos produits\u00a0: nous assurer qu\u2019ils sont toujours utiles aux gens. Le r\u00e9sultat est un espace chaleureux et accueillant, qui offre de nouvelles mani\u00e8res de c\u00e9l\u00e9brer Google \u00e0 travers nos t\u00e9l\u00e9phones, nos \u00e9crans, haut-parleurs et plus encore\u00a0\u00bb d\u00e9crit la marque dans un communiqu\u00e9.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-002-1-720x480.jpg\" alt=\"\" class=\"wp-image-15716\" width=\"1117\" height=\"744\" srcset=\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-002-1-720x480.jpg 720w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-002-1-300x200.jpg 300w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-002-1-768x513.jpg 768w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-002-1-350x233.jpg 350w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-002-1-700x466.jpg 700w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-002-1.jpg 818w\" sizes=\"auto, (max-width: 1117px) 100vw, 1117px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-005-1-720x480.jpg\" alt=\"\" class=\"wp-image-15708\" width=\"941\" height=\"627\" srcset=\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-005-1-720x480.jpg 720w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-005-1-300x200.jpg 300w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-005-1-768x512.jpg 768w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-005-1-1536x1024.jpg 1536w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-005-1-1440x960.jpg 1440w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-005-1-960x640.jpg 960w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-005-1-350x233.jpg 350w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-005-1-700x466.jpg 700w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-005-1.jpg 1800w\" sizes=\"auto, (max-width: 941px) 100vw, 941px\" \/><\/figure><\/div>\n\n\n\n<p>Tous les mat\u00e9riaux et \u00e9l\u00e9ments du Google Store ont \u00e9t\u00e9 s\u00e9lectionn\u00e9s pour leurs caract\u00e9ristiques de durabilit\u00e9. Les rev\u00eatements muraux ont \u00e9t\u00e9 obtenus de fa\u00e7on responsable, tandis que chaque luminaire est \u00e9conome en \u00e9nergie. Les meubles, en bois et en li\u00e8ge, ont \u00e9t\u00e9 fabriqu\u00e9s sur-mesure \u00e0 Brooklyn par un artisan local de Greenpoint. La moquette a elle aussi \u00e9t\u00e9 con\u00e7ue \u00e0 partir de mat\u00e9riaux recycl\u00e9s. Gr\u00e2ce \u00e0 ces \u00e9l\u00e9ments durables, le Google Store devient l\u2019un des 215 espaces de vente au monde \u00e0 avoir atteint le classement LEED platine.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-003-720x480.jpg\" alt=\"\" class=\"wp-image-15714\" width=\"908\" height=\"605\" srcset=\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-003-720x480.jpg 720w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-003-300x200.jpg 300w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-003-768x513.jpg 768w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-003-350x233.jpg 350w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-003-700x466.jpg 700w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-003.jpg 818w\" sizes=\"auto, (max-width: 908px) 100vw, 908px\" \/><\/figure><\/div>\n\n\n\n<p>Les visiteurs sont accueillis par des produits physiques, mais \u00e9galement num\u00e9riques, d\u00e9ploy\u00e9s dans les vitrines du magasin. Un espace baign\u00e9 de lumi\u00e8re h\u00e9berge une structure de verre circulaire appel\u00e9e \u00ab\u00a0The Google Imagination Space\u00a0\u00bb. Les clients peuvent interagir avec les \u00e9crans et obtenir des informations pr\u00e9cises sur les produits et les diff\u00e9rentes technologies de l\u2019entreprise. La marque pr\u00e9voit \u00e9galement d\u2019organiser des ateliers et divers \u00e9v\u00e9nements comme des d\u00e9monstrations de cuisine avec Nest, des cours de photographies sur Pixel ou encore des concerts Youtube.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-004-720x480.jpg\" alt=\"\" class=\"wp-image-15718\" width=\"1085\" height=\"723\" srcset=\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-004-720x480.jpg 720w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-004-300x200.jpg 300w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-004-768x512.jpg 768w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-004-350x233.jpg 350w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-004-700x466.jpg 700w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-004.jpg 818w\" sizes=\"auto, (max-width: 1085px) 100vw, 1085px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-007-720x480.jpg\" alt=\"\" class=\"wp-image-15720\" width=\"947\" height=\"631\" srcset=\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-007-720x480.jpg 720w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-007-300x200.jpg 300w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-007-768x512.jpg 768w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-007-350x233.jpg 350w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-007-700x466.jpg 700w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/07\/google-first-retail-store-new-york-designboom-007.jpg 818w\" sizes=\"auto, (max-width: 947px) 100vw, 947px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Architectes\u00a0:<\/strong> <a href=\"https:\/\/rmdny.com\">Reddymade<\/a><br><strong>Cr\u00e9dit photos\u00a0:<\/strong> Google \/ <a href=\"https:\/\/warcholphotography.com\">Paul Warchol<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google a ouvert son tout premier magasin dans le quartier de Chelsea, \u00e0 New-York. Ce nouvel espace offre aux clients une interaction directe avec la\u2026<\/p>\n","protected":false},"author":2,"featured_media":15702,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[2803,2804,2807,2802,1840,1347,1264,2806,1265,1312,2805],"class_list":["post-15701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture-et-design","tag-chelsea","tag-client","tag-fitbit","tag-google-store","tag-leed-platine","tag-magasin","tag-marque","tag-nest","tag-new-york","tag-produit","tag-service"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le premier Google Store ouvre ses portes \u00e0 New-York &#8211; ArchiBat Mag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/archibat.com\/blog\/le-premier-google-store-ouvre-ses-portes-a-new-york\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le premier Google Store ouvre ses portes \u00e0 New-York &#8211; ArchiBat Mag\" \/>\n<meta property=\"og:description\" content=\"Google a ouvert son tout premier magasin dans le quartier de Chelsea, \u00e0 New-York. 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