{"id":16321,"date":"2021-11-02T14:00:39","date_gmt":"2021-11-02T13:00:39","guid":{"rendered":"https:\/\/archibat.com\/blog\/?p=16321"},"modified":"2021-12-14T16:28:52","modified_gmt":"2021-12-14T15:28:52","slug":"un-cafe-multi-sensoriel-pour-la-ceremonie-du-the","status":"publish","type":"post","link":"https:\/\/archibat.com\/blog\/un-cafe-multi-sensoriel-pour-la-ceremonie-du-the\/","title":{"rendered":"Un caf\u00e9 multisensoriel pour la c\u00e9r\u00e9monie du th\u00e9"},"content":{"rendered":"\n

Le studio I IN, bas\u00e9 \u00e0 Tokyo, \u00e9tait charg\u00e9 de r\u00e9nover le rez-de-chauss\u00e9e et le premier \u00e9tage d\u2019un immeuble moderne de faible hauteur \u00e0 Osaka. Les architectes ont transform\u00e9 les lieux pour en faire un caf\u00e9 \u00e0 la fois futuriste et traditionnel dans les tons de bleu, conform\u00e9ment \u00e0 l\u2019identit\u00e9 visuelle de la marque de la cha\u00eene Blue Bottle. <\/p>\n\n\n\n

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Charg\u00e9 de ce premier Blue Bottle Caf\u00e9 \u00e0 Osaka, le studio japonais a opt\u00e9 pour un design futuriste et immersif. Les plateaux des tables en verre Azure, au rez-de-chauss\u00e9e, font r\u00e9f\u00e9rence \u00e0 la teinte caract\u00e9ristique de la marque tout en attirant l\u2019\u0153il des passants qui se prom\u00e8nent dans le quartier anim\u00e9 de Chayamachi. <\/p>\n\n\n\n

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Outre le contreplaqu\u00e9 lisse, qui donne un aspect chaleureux \u00e0 l\u2019espace, les touches de bleu \u00e9clairent le b\u00e9ton et l\u2019acier inoxydable du b\u00e2timent industriel. Les designers ont souhait\u00e9 attirer les citadins dans le Blue Bottle Caf\u00e9 gr\u00e2ce \u00e0 un concept d\u2019espace hybride, int\u00e9grant les nouvelles technologies, inspir\u00e9 par l\u2019un des rassemblements sociaux les plus sacr\u00e9s au Japon : la c\u00e9r\u00e9monie du th\u00e9. 

Le rez-de-chauss\u00e9e s\u2019articule autour d\u2019un grand bar en acier inoxydable poli, qui invite les clients \u00e0 interagir avec les serveurs du caf\u00e9. Les clients qui s\u2019installent \u00e0 l\u2019\u00e9tage profitent quant \u00e0 eux d\u2019une exp\u00e9rience multi sensorielle sous la forme de sons et d\u2019images immersifs qui semblent \u00ab tomber \u00bb du plafond \u00e0 travers un grand \u00e9cran rectangulaire.  Autour de celui-ci, des cloisons en verre d\u00e9poli bord\u00e9es de bancs en terrazzo, encouragent les consommateurs \u00e0 s\u2019asseoir et \u00e0 \u00e9changer de fa\u00e7on plus intime autour d\u2019une tasse de th\u00e9 ou de caf\u00e9.<\/p>\n\n\n\n

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Avec l\u2019inclusion subtile de l\u2019art num\u00e9rique au sein d\u2019un caf\u00e9 traditionnel, le studio I IN propose un design \u00e9pur\u00e9 et sophistiqu\u00e9 en accord avec les valeurs et l\u2019identit\u00e9 de Blue Bottle. La marque, qui a ouvert son premier point de vente il y a 18 ans en Californie, s\u2019est largement implant\u00e9e au Japon et conna\u00eet un beau succ\u00e8s.<\/p>\n\n\n\n

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Cr\u00e9dit photos :<\/strong> Tomooki Kengaku<\/a>
Architectes :<\/strong> Studio I IN<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Le studio I IN, bas\u00e9 \u00e0 Tokyo, \u00e9tait charg\u00e9 de r\u00e9nover le rez-de-chauss\u00e9e et le premier \u00e9tage d\u2019un immeuble moderne de faible hauteur \u00e0 Osaka.\u2026<\/p>\n","protected":false},"author":2,"featured_media":16875,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[2925,2926,2924],"class_list":["post-16321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture-et-design","tag-architecture-dinterieur-2","tag-identite-visuelle","tag-retail-design-2"],"acf":[],"yoast_head":"\nUn caf\u00e9 multisensoriel pour la c\u00e9r\u00e9monie du th\u00e9 – ArchiBat Mag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/archibat.com\/blog\/un-cafe-multi-sensoriel-pour-la-ceremonie-du-the\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un caf\u00e9 multisensoriel pour la c\u00e9r\u00e9monie du th\u00e9 – ArchiBat Mag\" \/>\n<meta property=\"og:description\" content=\"Le studio I IN, bas\u00e9 \u00e0 Tokyo, \u00e9tait charg\u00e9 de r\u00e9nover le rez-de-chauss\u00e9e et le premier \u00e9tage d\u2019un immeuble moderne de faible hauteur \u00e0 Osaka.\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/archibat.com\/blog\/un-cafe-multi-sensoriel-pour-la-ceremonie-du-the\/\" \/>\n<meta property=\"og:site_name\" content=\"ArchiBat Mag\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-02T13:00:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-14T15:28:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/11\/BBC_UmedaChayamachiCafe_025-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"communication\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"communication\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/archibat.com\/blog\/un-cafe-multi-sensoriel-pour-la-ceremonie-du-the\/\",\"url\":\"https:\/\/archibat.com\/blog\/un-cafe-multi-sensoriel-pour-la-ceremonie-du-the\/\",\"name\":\"Un caf\u00e9 multisensoriel pour la c\u00e9r\u00e9monie du th\u00e9 – ArchiBat Mag\",\"isPartOf\":{\"@id\":\"https:\/\/archibat.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/archibat.com\/blog\/un-cafe-multi-sensoriel-pour-la-ceremonie-du-the\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/archibat.com\/blog\/un-cafe-multi-sensoriel-pour-la-ceremonie-du-the\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/11\/BBC_UmedaChayamachiCafe_025-scaled.jpg\",\"datePublished\":\"2021-11-02T13:00:39+00:00\",\"dateModified\":\"2021-12-14T15:28:52+00:00\",\"author\":{\"@id\":\"https:\/\/archibat.com\/blog\/#\/schema\/person\/c246f0d63b5e719c2cbe4f9bd494bf12\"},\"breadcrumb\":{\"@id\":\"https:\/\/archibat.com\/blog\/un-cafe-multi-sensoriel-pour-la-ceremonie-du-the\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/archibat.com\/blog\/un-cafe-multi-sensoriel-pour-la-ceremonie-du-the\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/archibat.com\/blog\/un-cafe-multi-sensoriel-pour-la-ceremonie-du-the\/#primaryimage\",\"url\":\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/11\/BBC_UmedaChayamachiCafe_025-scaled.jpg\",\"contentUrl\":\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2021\/11\/BBC_UmedaChayamachiCafe_025-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/archibat.com\/blog\/un-cafe-multi-sensoriel-pour-la-ceremonie-du-the\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/archibat.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Un caf\u00e9 multisensoriel pour la c\u00e9r\u00e9monie du th\u00e9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/archibat.com\/blog\/#website\",\"url\":\"https:\/\/archibat.com\/blog\/\",\"name\":\"ArchiBat Mag\",\"description\":\"Vous souhaitez connaitre les derni\u00e8res actualit\u00e9s sur l\u2019Architecture, le Design ou les Ressources Humaines ? 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