{"id":1965,"date":"2016-07-16T10:30:19","date_gmt":"2016-07-16T09:30:19","guid":{"rendered":"https:\/\/www.archibat.com\/blog\/?p=1965"},"modified":"2018-10-29T17:24:13","modified_gmt":"2018-10-29T16:24:13","slug":"nendo-revolutionne-shopping","status":"publish","type":"post","link":"https:\/\/archibat.com\/blog\/nendo-revolutionne-shopping\/","title":{"rendered":"Nendo r\u00e9volutionne le shopping\u00a0!"},"content":{"rendered":"<p>Le studio japonais Nendo, implant\u00e9 \u00e0 Tokyo et Milan, a repens\u00e9 le design des 5 premiers \u00e9tages du centre commercial tha\u00eflandais Siam Discovery. Leur mission \u00e9tait simple\u00a0: r\u00e9inventer le concept de mall pour changer radicalement l\u2019exp\u00e9rience du shopping. C\u2019est leur plus gros projet depuis la cr\u00e9ation du studio en 2002.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1967\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2016\/07\/Siam_Dicovery04_takumi_ota-2.jpg\" alt=\"shopping\" width=\"635\" height=\"424\" srcset=\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2016\/07\/Siam_Dicovery04_takumi_ota-2.jpg 635w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2016\/07\/Siam_Dicovery04_takumi_ota-2-300x200.jpg 300w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2016\/07\/Siam_Dicovery04_takumi_ota-2-350x233.jpg 350w\" sizes=\"auto, (max-width: 635px) 100vw, 635px\" \/><\/p>\n<h2>Un b\u00e2timent hybride\u2026<\/h2>\n<p>Ils ont donc choisi de r\u00e9aliser un design hybride entre celui d\u2019un centre commercial classique et celui d\u2019un grand magasin plus luxueux. Les objets ne seront plus vendus par marque comme on en a l\u2019habitude mais par exp\u00e9rience\u00a0: digital lab, street lab ou encore play lab. Nendo voulait que les visiteurs profitent de cette exp\u00e9rience pour d\u00e9couvrir les espaces, pour cela, ils ont con\u00e7u 13 ambiances diff\u00e9rentes dans les \u00e9tages o\u00f9 l\u2019on peut trouver b\u00e9chers, flasques, dessins de mol\u00e9cules ce qui met en avant l\u2019exp\u00e9rimentation et la cr\u00e9ativit\u00e9 du lieu.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1968\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2016\/07\/Siam_Dicovery05_takumi_ota-2.jpg\" alt=\"shopping\" width=\"635\" height=\"424\" srcset=\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2016\/07\/Siam_Dicovery05_takumi_ota-2.jpg 635w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2016\/07\/Siam_Dicovery05_takumi_ota-2-300x200.jpg 300w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2016\/07\/Siam_Dicovery05_takumi_ota-2-350x233.jpg 350w\" sizes=\"auto, (max-width: 635px) 100vw, 635px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1969\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2016\/07\/Siam_Dicovery09_takumi_ota-2.jpg\" alt=\"shopping\" width=\"635\" height=\"424\" srcset=\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2016\/07\/Siam_Dicovery09_takumi_ota-2.jpg 635w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2016\/07\/Siam_Dicovery09_takumi_ota-2-300x200.jpg 300w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2016\/07\/Siam_Dicovery09_takumi_ota-2-350x233.jpg 350w\" sizes=\"auto, (max-width: 635px) 100vw, 635px\" \/><\/p>\n<h2>Les d\u00e9fis \u00e0 relever<\/h2>\n<p>Le premier d\u00e9fi \u00e9tait ext\u00e9rieur. La fa\u00e7ade \u00e9tait jug\u00e9e comme \u00e9troite et ne donnait pas envie aux visiteurs d\u2019entrer dans le mall. Pour changer cela, les nombreuses portes tournantes d\u00e9j\u00e0 existantes ont \u00e9t\u00e9 agrandies, et reli\u00e9es pour former un long tunnel de 58m. Un mur avec 202 bo\u00eetes en forme de cadres a \u00e9t\u00e9 install\u00e9 et en leur sein on trouve des \u00e9crans diffusant des vid\u00e9os ou encore des produits. Les escalateurs ont \u00e9galement \u00e9t\u00e9 d\u00e9plac\u00e9s afin de rendre le flux de visiteurs plus fluide qu\u2019il ne l\u2019\u00e9tait pr\u00e9c\u00e9demment.<\/p>\n<p>Alliant design et le fonctionnel avec une volont\u00e9 de fluidifier le trafic des visiteurs Nendo a r\u00e9ussi \u00e0 cr\u00e9er une nouvelle fa\u00e7on d\u2019envisager le shopping.<\/p>\n<p>&nbsp;<\/p>\n<p><em><strong>Quel serait pour vous le concept du shopping de demain\u00a0?<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le studio japonais Nendo, implant\u00e9 \u00e0 Tokyo et Milan, a repens\u00e9 le design des 5 premiers \u00e9tages du centre commercial tha\u00eflandais Siam Discovery. Leur mission\u2026<\/p>\n","protected":false},"author":2,"featured_media":2026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[1628,1629,1630],"class_list":["post-1965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture-et-design","tag-bangkok","tag-experience","tag-shopping"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nendo r\u00e9volutionne le shopping\u00a0! &#8211; ArchiBat Mag<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/archibat.com\/blog\/nendo-revolutionne-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nendo r\u00e9volutionne le shopping\u00a0! &#8211; ArchiBat Mag\" \/>\n<meta property=\"og:description\" content=\"Le studio japonais Nendo, implant\u00e9 \u00e0 Tokyo et Milan, a repens\u00e9 le design des 5 premiers \u00e9tages du centre commercial tha\u00eflandais Siam Discovery. 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