{"id":2049,"date":"2016-08-11T14:30:14","date_gmt":"2016-08-11T13:30:14","guid":{"rendered":"https:\/\/www.archibat.com\/blog\/?p=2049"},"modified":"2018-11-23T15:55:23","modified_gmt":"2018-11-23T14:55:23","slug":"premiere-usine-nestle-transformee-espace-dexposition-interactif","status":"publish","type":"post","link":"https:\/\/archibat.com\/blog\/premiere-usine-nestle-transformee-espace-dexposition-interactif\/","title":{"rendered":"La premi\u00e8re usine Nestl\u00e9 transform\u00e9e en espace d’exposition interactif"},"content":{"rendered":"

L\u2019agence de Design n\u00e9erlandaise \u2018Tinker Imagineers<\/a>\u2019<\/strong> a con\u00e7u une surface d\u2019exposition pour Nestl\u00e9 d\u2019une valeur de 45 millions d\u2019euros. Cette exposition gargantuesque se situe \u00e0 Vevey en Suisse, en lieu et place de leur premi\u00e8re usine de fabrication.<\/p>\n

Le \u00ab\u00a0Nest\u00a0\u00bb<\/h2>\n

(Nid en anglais) est centr\u00e9 sur la famille, divis\u00e9 en cinq zones interactives qui racontent l’histoire du chocolat Nestl\u00e9 ainsi que d\u2019autres aliments utilis\u00e9s par la marque.<\/p>\n

La compagnie Suisse \u2018Concept Consult Architectes<\/strong><\/a>\u2019 a r\u00e9nov\u00e9 cet h\u00e9ritage industriel de la firme qui int\u00e8gre dans un premier temps l\u2019usine Nestl\u00e9 (b\u00e2tie en 1866) mais aussi les premiers bureaux de la compagnie ainsi que l\u2019ancienne boulangerie.<\/p>\n

Au centre de l\u2019installation figure une grande rampe, sculpturale qui serpente \u00e0 travers de petits \u00e9crans. Figure \u00e9galement un arbre grandeur nature d\u00e9cor\u00e9 de plusieurs milliers de \u00ab\u00a0fleurs\u00a0\u00bb fabriqu\u00e9es \u00e0 partir d\u2019emballages de la marque. Pli\u00e9s, froiss\u00e9s, assembl\u00e9s, ces emballages retrouvent une seconde vie ornementale fa\u00e7on origami.<\/p>\n

Disposant d\u2019une surface de 6626 m\u00e8tres carr\u00e9es, les architectes ont laiss\u00e9 libre court \u00e0 leur cr\u00e9ativit\u00e9. M\u00eame les plafonds ont \u00e9t\u00e9 utilis\u00e9s comme une riche surface d\u2019expression. Une toiture en panneaux de verre inclin\u00e9s, entour\u00e9s par des cadres en acier cr\u00e9ant ainsi mouvement et transparence.<\/p>\n

Au centre, \u00a0figure un mus\u00e9e miniature de deux \u00e9tages, comprenant des produits historiques, iconiques ainsi que des prototypes, notamment celui de la premi\u00e8re machine \u00e0 caf\u00e9 Nespresso.<\/p>\n

Afin d\u2019encourager les visiteurs \u00e0 s\u2019int\u00e9resser \u00e0 leur sant\u00e9 et \u00e0 l\u2019impact de leur nutrition, des installations interactives sont pr\u00e9sent\u00e9es. Sur une table, des figurines miniatures sont dispos\u00e9es pour que les plus jeunes puissent jouer avec.<\/p>\n

L\u2019atrium au centre du b\u00e2timent dispose d\u2019une grande rampe fluide qui relie les diff\u00e9rents domaines de l\u2019exposition tout en s’illuminant la nuit de couleurs aux contrastes saisissants.<\/p>\n

Au niveau des \u00e9tages sup\u00e9rieurs, les planchers sont en bois sur lesquels reposent de confortables fauteuils o\u00f9 les enfants pourront prendre place afin de profiter d\u2019une exp\u00e9rience en r\u00e9alit\u00e9 virtuelle. Celle-ci les aiguillera \u00e0 travers les 6000 m\u00e8tres carr\u00e9s d\u2019espace.<\/p>\n

Tinker Imagineers<\/h2>\n

Pour ce bijou d\u2019architecture m\u00ealant ergonomie, design d\u2019espace et modernit\u00e9, l\u2019agence Tinker Imagineers<\/strong> a travaill\u00e9 avec plus d\u2019une centaine de designers n\u00e9erlandais, d\u2019ing\u00e9nieurs et de constructeurs pour b\u00e2tir ce centre maintenant ouvert depuis le 15 Juin 2016<\/p>\n

Nestl\u00e9 n\u2019en est pas \u00e0 son coup d\u2019essai puisqu\u2019en 2011, un mus\u00e9e du chocolat avait vu le jour au Br\u00e9sil. En 2007 \u00e9galement, Mexico City avait pu b\u00e9n\u00e9ficier d\u2019une installation similaire.<\/p>\n

Certes Nestl\u00e9 est une marque d\u2019agro-alimentaire, mais celle-ci s\u2019affirme comme \u00e9tant toujours soucieuse de proposer de nouvelles choses \u00e0 ses clients. En faisant jouer sa renomm\u00e9e, la marque a pu attirer des curieux dans ses installations toujours plus innovantes. C\u2019est ici que r\u00e9side la force des grandes entreprises\u00a0: avoir la capacit\u00e9 de se diversifier…<\/p>\n

\"Photo \"Photo \"Photo \"Photo \"Photo \"Photo<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019agence de Design n\u00e9erlandaise \u2018Tinker Imagineers\u2019 a con\u00e7u une surface d\u2019exposition pour Nestl\u00e9 d\u2019une valeur de 45 millions d\u2019euros. Cette exposition gargantuesque se situe \u00e0\u2026<\/p>\n","protected":false},"author":2,"featured_media":2050,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[1228,1431,1456],"class_list":["post-2049","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture-et-design","tag-design","tag-exposition-architecture","tag-marque-employeur"],"acf":[],"yoast_head":"\nLa premi\u00e8re usine Nestl\u00e9 transform\u00e9e en espace d'exposition interactif – ArchiBat Mag<\/title>\n<meta name=\"description\" content=\"Tinker Imagineers a fait de la premi\u00e8re usine Nestl\u00e9 un espace d'exposition de plus de 6600m\u00b2. 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