{"id":3144,"date":"2017-05-18T11:15:51","date_gmt":"2017-05-18T10:15:51","guid":{"rendered":"https:\/\/www.archibat.com\/blog\/?p=3144"},"modified":"2018-11-27T16:58:15","modified_gmt":"2018-11-27T15:58:15","slug":"3144","status":"publish","type":"post","link":"https:\/\/archibat.com\/blog\/3144\/","title":{"rendered":"Le mus\u00e9e de l\u2019\u00e9chec, symbole de r\u00e9ussite"},"content":{"rendered":"

Ce concept est \u00e9tonnant mais pourtant il surfe sur un insight puissant qui a vu le jour en Su\u00e8de, plus pr\u00e9cis\u00e9ment \u00e0 Helsingborg. Le th\u00e8me mis en avant par ce mus\u00e9e est r\u00e9v\u00e9lateur d’un fait souvent incontournable dans un processus de cr\u00e9ation, \u00e0 savoir qu\u2019il est n\u00e9cessaire de tomber pour apprendre \u00e0 se relever. Autrement dit, c\u2019est dans l\u2019\u00e9chec que l\u2019on apprend le plus, si l\u2019on prend la mesure de ses insucc\u00e8s.<\/p>\n

La collection de ce mus\u00e9e, qui met en lumi\u00e8re l\u2019\u00e9chec, est constitu\u00e9e d\u2019une soixantaine de produits et\/ou de services qui ont lamentablement \u00e9chou\u00e9 sur le march\u00e9 de l\u2019innovation. Le tout est de savoir o\u00f9 placer le curseur de l\u2019innovation. Snapchat aurait-il fonctionn\u00e9 s\u2019il \u00e9tait sorti 5 ans auparavant\u00a0? Le sans gluten aurait-il rencontr\u00e9 le m\u00eame succ\u00e8s sans toute cette nouvelle vague d\u2019influenceurs sur Instagram\u00a0? Il en va de m\u00eame pour les objets. \u00c0 mon sens, tout n\u2019est que question de timing.<\/p>\n

Cette exposition est ouverte au public \u00e0 partir du 7 Juin 2017, disponible en deux langues pour ravir les ressortissants anglophones. Plus aller plus loin encore, le mus\u00e9e proposera \u00e9galement des activit\u00e9s reli\u00e9es au concept de l\u2019\u00e9chec. D\u00e9j\u00e0 largement d\u00e9mocratis\u00e9es outre-manche, on pourra assister aux conf\u00e9rences \u00ab\u00a0Fuck-up nights\u00a0\u00bb o\u00f9 chaque intervenant raconte pourquoi il a rat\u00e9 son business. Il y a beaucoup \u00e0 apprendre dans l\u2019\u00e9chec, le plus dur est d\u2019outrepasser le sentiment n\u00e9gatif et de tirer rapidement les le\u00e7ons de cette infortune.<\/p>\n

Comme le disait Mandela, \u00ab\u00a0dans la vie, soit on apprend, soit on r\u00e9ussit\u00a0\u00bb<\/p>\n

D\u00e9couvrez ici un floril\u00e8ge des inventions rat\u00e9es<\/p>\n

Des stylos Bic ‘ For Her ‘<\/h2>\n

\"\"<\/p>\n

Du Coca-Cola au caf\u00e9<\/h2>\n

\"\"<\/p>\n

La N-Gage de Nokia, \u00e0 la fois une console portable et une t\u00e9l\u00e9phone<\/h2>\n

\"\"<\/p>\n

Les Google Glass<\/h2>\n

\"\"<\/p>\n

L’Apple Newton, l’anc\u00eatre de l’iPad<\/h2>\n

\"\"<\/p>\n

Le Crystal Pepsi, le m\u00eame go\u00fbt sans la couleur brune<\/h2>\n

\"\"<\/p>\n

Le parfum Harley Davidson<\/h2>\n

\"\"<\/p>\n

Le jeu de soci\u00e9t\u00e9 Trump<\/h2>\n

\"\"<\/p>\n

Les lasagnes Colgate (toute une gamme de surgel\u00e9s)<\/h2>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Ce concept est \u00e9tonnant mais pourtant il surfe sur un insight puissant qui a vu le jour en Su\u00e8de, plus pr\u00e9cis\u00e9ment \u00e0 Helsingborg. Le th\u00e8me\u2026<\/p>\n","protected":false},"author":2,"featured_media":3145,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[1507,1250,1724,1298],"class_list":["post-3144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture-et-design","tag-innovation","tag-musee","tag-projet","tag-succes"],"acf":[],"yoast_head":"\nLe mus\u00e9e de l\u2019\u00e9chec, symbole de r\u00e9ussite – ArchiBat Mag<\/title>\n<meta name=\"description\" content=\"\u00c0 la course \u00e0 l'innovation, certains franchissent des limites et l'\u00e9chec est in\u00e9vitable. 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