{"id":3572,"date":"2017-10-09T13:09:28","date_gmt":"2017-10-09T12:09:28","guid":{"rendered":"https:\/\/www.archibat.com\/blog\/?p=3572"},"modified":"2018-11-28T18:13:11","modified_gmt":"2018-11-28T17:13:11","slug":"un-packaging-qui-fait-des-etincelles","status":"publish","type":"post","link":"https:\/\/archibat.com\/blog\/un-packaging-qui-fait-des-etincelles\/","title":{"rendered":"Un packaging qui fait des \u00e9tincelles !"},"content":{"rendered":"<p>L\u00e0 o\u00f9 r\u00e9side la force d\u2019une \u00e9quipe Marketing cr\u00e9ative, c\u2019est de pouvoir rendre attractif des produits du quotidien qui n\u2019auraient pourtant pas vocation \u00e0 rayonner dans un \u00e9tal de supermarch\u00e9.<br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2017\/10\/CS-Light-Bulbs-2-tt-width-620-height-394-lazyload-0-crop-1-bgcolor-000000-except_gif-1.jpg\" alt=\"\" width=\"620\" height=\"394\" \/><\/p>\n<p>Aujourd\u2019hui, c\u2019est en Bi\u00e9lorussie que l\u2019on peut s\u2019inspirer d\u2019un travail \u00e0 la fois cr\u00e9atif, esth\u00e9tique et intelligent. En effet, la plus grande compagnie d\u2019\u00e9lectricit\u00e9 du pays, CS Electric, a fait confiance \u00e0 deux artistes : Angelina Pischikova, designer de m\u00e9tier et Anna Orlovskaya, illustratrice.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2017\/10\/CS-Light-Bulbs-3-tt-width-620-height-392-lazyload-0-crop-1-bgcolor-000000-except_gif-1.jpg\" alt=\"\" width=\"620\" height=\"392\" \/><\/p>\n<p>Ces deux artistes ont collabor\u00e9 pour mettre au point un packaging qui a l\u2019audace de se d\u00e9marquer de la concurrence. En s\u2019inspirant des vieux livres de physique int\u00e9grant de nombreux sch\u00e9mas de circuits \u00e9lectriques ainsi que d\u2019illustrations d\u2019exp\u00e9riences scientifiques fa\u00e7on gravure, les deux cr\u00e9atrices sont arriv\u00e9es \u00e0 ce r\u00e9sultat original et d\u00e9cal\u00e9. Chaque forme d\u2019ampoule est associ\u00e9e \u00e0 un insecte, que ce soit une libellule, un scarab\u00e9e ou une abeille&#8230; La typographie joue un r\u00f4le important tout comme les ornements de chacun des dessins qui viennent apporter encore plus de r\u00e9alisme \u00e0 l&rsquo;illustration.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2017\/10\/CS-Light-Bulbs-4-tt-width-620-height-394-lazyload-0-crop-1-bgcolor-000000-except_gif-1.jpg\" alt=\"\" width=\"620\" height=\"394\" \/><\/p>\n<p>Le concept d&rsquo;associer une forme d\u2019ampoule avec le corps d\u2019un insecte r\u00e9side dans une phrase de l\u2019inventeur aux 1000 brevets, Thomas Edison, qui disait que la luciole \u00e9tait une source id\u00e9ale de lumi\u00e8re froide. Cette simple phrase donna une id\u00e9e \u00e0 Angelina et Anna ; elles ont ainsi con\u00e7u ces packagings aussi surprenants qu\u2019agr\u00e9able \u00e0 regarder.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2017\/10\/CS-Light-Bulbs-5-tt-width-620-height-394-lazyload-0-crop-1-bgcolor-000000-except_gif-1.jpg\" alt=\"\" width=\"620\" height=\"394\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2017\/10\/CS-Light-Bulbs-8-tt-width-620-height-394-lazyload-0-crop-1-bgcolor-000000-except_gif-1-2.jpg\" alt=\"\" width=\"620\" height=\"394\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2017\/10\/CS-Light-Bulbs-9-tt-width-620-height-394-lazyload-0-crop-1-bgcolor-000000-except_gif-1-2.jpg\" alt=\"\" width=\"620\" height=\"394\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2017\/10\/CS-Light-Bulbs-10-tt-width-620-height-394-lazyload-0-crop-1-bgcolor-000000-except_gif-1.jpg\" alt=\"\" width=\"620\" height=\"394\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2017\/10\/CS-Light-Bulbs-11-tt-width-620-height-394-lazyload-0-crop-1-bgcolor-000000-except_gif-1-2.jpg\" alt=\"\" width=\"620\" height=\"394\" \/><br \/>\n<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2017\/10\/CS-Light-Bulbs-12-tt-width-620-height-394-lazyload-0-crop-1-bgcolor-000000-except_gif-1.jpg\" alt=\"\" width=\"620\" height=\"394\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u00e0 o\u00f9 r\u00e9side la force d\u2019une \u00e9quipe Marketing cr\u00e9ative, c\u2019est de pouvoir rendre attractif des produits du quotidien qui n\u2019auraient pourtant pas vocation \u00e0 rayonner\u2026<\/p>\n","protected":false},"author":2,"featured_media":3586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[1308,1228,1440],"class_list":["post-3572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture-et-design","tag-creativite","tag-design","tag-packaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Un packaging qui fait des \u00e9tincelles ! &#8211; ArchiBat Mag<\/title>\n<meta name=\"description\" content=\"Se d\u00e9marquer dans un rayon de supermarch\u00e9 n&#039;est pas chose ais\u00e9e. Souvent cela passe par un packaging attractif. Ces cr\u00e9atifs ont eu un \u00e9clair de g\u00e9nie...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/archibat.com\/blog\/un-packaging-qui-fait-des-etincelles\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un packaging qui fait des \u00e9tincelles ! &#8211; ArchiBat Mag\" \/>\n<meta property=\"og:description\" content=\"Se d\u00e9marquer dans un rayon de supermarch\u00e9 n&#039;est pas chose ais\u00e9e. Souvent cela passe par un packaging attractif. 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