{"id":4845,"date":"2018-08-28T09:11:47","date_gmt":"2018-08-28T07:11:47","guid":{"rendered":"https:\/\/www.archibat.com\/blog\/?p=4845"},"modified":"2018-12-12T15:38:59","modified_gmt":"2018-12-12T14:38:59","slug":"casper-reinvente-lart-de-faire-la-sieste","status":"publish","type":"post","link":"https:\/\/archibat.com\/blog\/casper-reinvente-lart-de-faire-la-sieste\/","title":{"rendered":"Envie d&rsquo;une pause dans une boutique \u00e0 sieste ?"},"content":{"rendered":"<p>Derri\u00e8re ce nom qui rappelle celui d\u2019un petit fant\u00f4me bien connu, se cache en r\u00e9alit\u00e9 une start-up qui vend un produit de grande consommation pas vraiment r\u00e9volutionnaire : le matelas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2018\/08\/image1-4-800x1003-2.jpg\" alt=\"\" width=\"800\" height=\"1003\" \/><\/p>\n<p>Au-del\u00e0 des produits qu\u2019ils diffusent, cette boite a eu l\u2019ing\u00e9nieuse id\u00e9e marketing de cr\u00e9er un magasin pas comme les autres. Surfant sur la vague des salles de repos au sein des entreprises de plus en plus attentives au bien-\u00eatre de leurs collaborateurs, Casper a d\u00e9cid\u00e9 d\u2019inaugurer une boutique au coeur de New-York o\u00f9 chacun a la possibilit\u00e9 de venir faire une sieste.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-4851\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2018\/08\/800x-1-1-1-2-594x480.jpg\" alt=\"\" width=\"798\" height=\"645\" srcset=\"https:\/\/archibat.com\/blog\/wp-content\/uploads\/2018\/08\/800x-1-1-1-2-594x480.jpg 594w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2018\/08\/800x-1-1-1-2-300x242.jpg 300w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2018\/08\/800x-1-1-1-2-768x620.jpg 768w, https:\/\/archibat.com\/blog\/wp-content\/uploads\/2018\/08\/800x-1-1-1-2.jpg 800w\" sizes=\"auto, (max-width: 798px) 100vw, 798px\" \/><\/p>\n<p>Ce temps de repos de 45 minutes co\u00fbte 25 dollars, mais \u00e0 ce prix l\u00e0 vous aurez \u00e0 disposition votre propre casier, des toilettes priv\u00e9es, un salon et m\u00eame un pyjama pour \u00eatre parfaitement \u00e9quip\u00e9 pour votre power nap.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2018\/08\/image3-3-800x415-2.jpg\" alt=\"\" width=\"800\" height=\"415\" \/><\/p>\n<p>Lov\u00e9s dans ces cocons o\u00f9 des huiles essentielles sont diffus\u00e9es, et o\u00f9 la lumi\u00e8re est tamis\u00e9e, il deviendra s\u00fbrement difficile d\u2019en sortir pour retourner travailler.<\/p>\n<p>Au del\u00e0 du concept publicitaire qui fonctionne, cela correspond \u00e0 une attente des \u00ab\u00a0urban workers\u00a0\u00bb sur-stress\u00e9s, celle de pouvoir recharger leurs batteries entre midi et deux pour \u00eatre plus op\u00e9rationnels durant l\u2019apr\u00e8s-midi.<\/p>\n<p>Rien de tel pour d\u00e9montrer la qualit\u00e9 de ses produits au travers d\u2019une op\u00e9ration comme celle-ci et qui plus est, un magasin Casper se trouve \u00e0 proximit\u00e9 de cette boutique \u00e0 sieste.<\/p>\n<div style=\"width: 1920px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-4845-1\" width=\"1920\" height=\"1080\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2018\/08\/casper-opens-store-for-customers-to-take-naps-in.mp4?_=1\" \/><a href=\"https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2018\/08\/casper-opens-store-for-customers-to-take-naps-in.mp4\">https:\/\/www.archibat.com\/blog\/wp-content\/uploads\/2018\/08\/casper-opens-store-for-customers-to-take-naps-in.mp4<\/a><\/video><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Derri\u00e8re ce nom qui rappelle celui d\u2019un petit fant\u00f4me bien connu, se cache en r\u00e9alit\u00e9 une start-up qui vend un produit de grande consommation pas\u2026<\/p>\n","protected":false},"author":2,"featured_media":4848,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[1240,1821,1853,1852,1228,1265,1504],"class_list":["post-4845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture-et-design","tag-architecture-2","tag-architecture-dinterieur","tag-boutique-a-sieste","tag-casper","tag-design","tag-new-york","tag-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Envie d&#039;une pause dans une boutique \u00e0 sieste ? &#8211; ArchiBat Mag<\/title>\n<meta name=\"description\" content=\"Faire la sieste est devenu quelque chose d&#039;important pour les salari\u00e9s d&#039;une entreprise, et \u00e7a Casper l&#039;a bien compris. 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