{"id":687,"date":"2015-04-28T08:00:21","date_gmt":"2015-04-28T06:00:21","guid":{"rendered":"https:\/\/www.archibat.com\/blog\/?p=687"},"modified":"2019-02-13T17:27:21","modified_gmt":"2019-02-13T16:27:21","slug":"une-boutique-dematerialisee-a-shanghai","status":"publish","type":"post","link":"https:\/\/archibat.com\/blog\/une-boutique-dematerialisee-a-shanghai\/","title":{"rendered":"Une boutique d\u00e9mat\u00e9rialis\u00e9e \u00e0 Shanghai"},"content":{"rendered":"<p>La marque Homes-Up a inaugur\u00e9 une boutique web-front sur l&rsquo;avenue HuaiHai, l&rsquo;\u00e9quivalent des Champs \u00c9lys\u00e9es \u00e0 Shanghai. Con\u00e7u avec des mat\u00e9riaux sophistiqu\u00e9s, le magasin conserve une atmosph\u00e8re sobre en noir et blanc, offrant ainsi un contraste int\u00e9ressant avec sa collection de produits tr\u00e8s color\u00e9es. \u201c On est en Chine, et c&rsquo;est nouveau ! La derni\u00e8re r\u00e9alisation Malherbe, c&rsquo;est un magasin web-front. Il y a une d\u00e9mat\u00e9rialisation de l&rsquo;encaissement et vous ne portez plus vos achats. C&rsquo;est chez vous dans les 4 heures, n&rsquo;importe o\u00f9.\u201d Les consommateurs s\u00e9lectionnent les produits qui les int\u00e9ressent en scannant le code QR \u00e0 l&rsquo;aide de leur smartphone.<\/p>\n<p>L&rsquo;agence fran\u00e7aise sp\u00e9cialis\u00e9e dans le retail, Malherbe Design, partage dans cette vid\u00e9o son travail de cr\u00e9ation pour la marque &lsquo;Home-Up&rsquo; et sa boutique \u00e0\u00a0Shanghai.<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=8Ihn5lY4MYs#t=30<\/p>\n<p>Pour plus d&rsquo;informations sur le concept, consultez <a href=\"http:\/\/www.malherbedesign.com\/category\/nos-realisations\/#post-1064\" target=\"_blank\" rel=\"noopener\">le site de l&rsquo;agence<\/a>.<\/p>\n<p><em><strong>Et vous, l&rsquo;achat d\u00e9mat\u00e9rialis\u00e9 vous y \u00eates pr\u00eats\u00a0?<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque Homes-Up a inaugur\u00e9 une boutique web-front sur l&rsquo;avenue HuaiHai, l&rsquo;\u00e9quivalent des Champs \u00c9lys\u00e9es \u00e0 Shanghai. Con\u00e7u avec des mat\u00e9riaux sophistiqu\u00e9s, le magasin conserve\u2026<\/p>\n","protected":false},"author":2,"featured_media":688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3],"tags":[1240,1821,1228,2223,1504],"class_list":["post-687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-architecture-et-design","tag-architecture-2","tag-architecture-dinterieur","tag-design","tag-malherbe-design","tag-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Une boutique d\u00e9mat\u00e9rialis\u00e9e \u00e0 Shanghai &#8211; ArchiBat Mag<\/title>\n<meta name=\"description\" content=\"La marque Homes-Up a inaugur\u00e9 une boutique d\u00e9mat\u00e9rialis\u00e9e sur l&#039;avenue HuaiHai, \u00e9quivalent des Champs \u00c9lys\u00e9es \u00e0 Shanghai. 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