Descriptif du poste

 Absolute Linkers is looking for a Senior Marketing Manager for a HK real estate company to join their Beijing office,
 
Summary:
 
The right candidate be responsible for marketing strategy localization and execution, driving business performance and building a local marketing team.  
 
 
Scope of work: 
 
Marketing strategy localization and execution 
 
• Customer research and local brand-building support 
 
• Events, PR and Media 
 
¬ The candidate will be responsible for crafting the annual signature events calendar
 
¬ Forming and executing our PR strategy 
 
¬ Actively build relationships with traditional and digital media 
 
• Tenant relationship building and collaboration 
 
¬ Understand our tenants’ business and marketing needs, work with tenants’ marketing teams promotional plans 
 
¬ Connect different tenants together to create a win-win situation 
 
¬ Curate innovative and interesting tenant promotional plans to drive tenants’ business 
 
 
• Third party collaboration 
 
¬ Build a network of third parties including online platforms, organizations and institutions for project and marketing collaboration designed to  raise brand awareness and drive traffic and sales 
 
• Digital and social media marketing 
 
¬ Localize digital and social media marketing 
¬ Create engaging content to drive online and offline traffic 
 
 
• CRM and data 
¬ Work with the group CRM team to launch a loyalty program
 
¬ Be sensitive to data and curating membership activities based on data insights 
 
¬ Understand retail IT and data; be aware of retail technology trends and actively source local solution providers 
 
¬ Responsible for local member online and offline operations, member acquisition, retention, and increasing member spending at retail shops 
 
 
• Community building 
 
¬ Understand community building principles with hands-on experience 
 
¬ Understand what drives community engagement
 
¬ Setup a community building activity calendar and execution plan 
 
 
Marketing budget management and ROI Analysis 
 
 
Qualification: 
 
The right candidate should have over eight years of business and marketing experience in retail, the internet or a media company. Entrepreneurial experience is highly valued alongside excellent communication skills, ability to work under tight deadlines and experience leading teams and working with senior executives.
 
Please send you application to a.li@absolutelinkers.com.

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