Descriptif du poste
Absoute Linkers is looking for a Marketing Manager for a creative furniture manufacturer to join their Shanghai office,
Responsibilities (but not limited to):
– Plan and execute all PR & digital marketing activities, including press coverage in China, marketing database, email, website, social media and display advertising campaigns
– Design, build and maintain our social media presence
– Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
– Identify trends and insights, and optimize spend and performance based on the insights
– Brainstorm new and creative growth strategies (digital and traditional campaigns, sales promotion)
– Plan, execute, and measure experiments and conversion tests
– Collaborate with media, agencies and other vendor partners
– Evaluate emerging technologies
– Provide thought leadership and perspective for adoption where appropriate
– Support major events & branding activities, if needed
– Other tasks assigned by the Company
Profil recherché
Qualifications:
– BS/MS degree in marketing or graphic design fields
– Proven working experience in PR & digital marketing
– Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
– Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
– Experience in setting up and optimizing Facebook, Instagram, WeChat, LinkedIn, Pinterest campaigns
– Working knowledge of HTML, CSS, and JavaScript development and constraints
– Strong analytical skills and data-driven thinking
– Up-to-date with the latest trends and best practices in online marketing and measurement
Please send your application to a.li@absolutelinkers.com.