It is no longer fiction, artificial intelligence is taking more space in our contemporary life. Some experts even say that we are at the beginning of a fourth industrial revolution that will dramatically change the business world.

Artificial intelligence and the phenomenon of “machine learning” are stepping stones for innovations but also disturbances in the traditional functioning of certain organizations. To avoid being left out, business leaders must anticipate, apprehend and especially be ready to understand this profound change.


Having appeared in the 50s, artificial intelligence continues its growth. At the time, its advances were limited due to the lack of technical resources. Typically, our smartphones, these pocket computers, would have amazed the scientists of the 50s, either in terms of the amount of information processed or the speed of processing this information. In a few clicks, almost everything is within reach.

Artificial intelligence is not modeled on real intelligence. It is able to process simultaneously, and in record time, a multitude of data that humans would not even be able to notice. In addition to processing a colossal amount of data, an artificial intelligence is able to learn as it goes. It remembers everything and therefore becomes more efficient over time.

Despite a notable development, artificial intelligence is still in its early days. However it is imperative to consider it now so as not to left out.

Grow the open culture

According to the McKinsey audit firm, there is already a gap between the first users of AI and those who have not integrated this technology. And to catch up, buying some software will not suffice. With constant technological advances and therefore a difficult pace to follow, a team effort is needed in a climate of trust and openness to promote collaboration.

Initiate experiments in processes and redefine key performance initiatives – to promote positive attitudes towards technological change and AI development.

Collaborate with pioneers

If the AI is the must in terms of technological innovation, those who embrace this dynamic are often startups. But these young shoots are not the only ones to focus on artificial intelligence, automotive companies (Tesla, Volkswagen group), financial institutions (fraud detection) and investment funds that finance accelerators and incubators have also integrated it. Collaborating with ambitious start-ups with the digital culture and new technologies allows boosting one’s growth and acquire new knowledge.

Capitalize on creativity

Certainly from a temporal point of view, AI saves time, avoids loss of information, analyzes data better than anyone, but if there is something that it is not able to do as well as the man, it is the most creative part (although we remember this artificial intelligence that replaced a creative director of an advertising agency, cf article). It struggles to solve creative challenges and this is where the man can win the game.

Many companies consider artificial intelligence as a way to cut jobs, whereas it is rather a more skilled jobs generator. Instead of asking a creative team to constantly do a number of off-putting tasks, use the AI to do the tedious and time-consuming work. So, by focusing only on what your collaborators know best, on high value-added tasks, they will be more fulfilled and more profitable.


AI is not a threat, it opens up many opportunities. Certainly, the investments are substantial, but the precursors will be widely winners although the progress remains slow!