Descriptif du poste

ArchiBat is looking for a SCRM Account Manager for an international digital marketing agency.


Responsibilities:

• Responsible for client relationship management, understanding client project requirements and providing a clear execution plan, managing internal resources and ensuring smooth communication throughout the execution process.
 
• Project execution management: Managing the implementation of SCRM projects, ensuring that projects are launched on time, maintaining clear communication with suppliers, and independently organising regular project meetings to keep stakeholders updated.
 
• Campaign: Planning and implementing Membership and CRM campaigns, largely within the WeChat ecosystem.
 
• Reporting: Working with SCRM and Mini Program backend data to generate actionable insights, providing clients with monthly and annual user behavior data reports and actively coming up with optimisation suggestions.
 
• Managing SCRM backend operations: Designing user journeys to improve user interaction rates and WeChat content performance; establishing WeChat audience segmentation according to user behaviours and preferences.
 
• Providing data tracking suggestions for WeChat functions according to clients’ business requirements (WeChat Store, MP, H5, WeChat).
 
• Internal: Cooperating with the social media team and putting forward suggestions in optimising brand communication plans.
 
• Internally support other SCRM-related projects, including sales pitches/ proposals.

Profil recherché


Requirements:

• 3 – 5 years of social CRM-related working experience, familiar with the WeChat environment
 
• Solid experience in WeChat SCRM (segmentation, user journey design, membership programmes)
 
• Strong analytical skills, ability to draw insights from data
 
• Fluent in written and spoken English




Position based in Shanghai

If you are interested, please send your CV to a.dai@archibat.com

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