Descriptif du poste

ArchiBat is looking for a SCRM Account Manager for an international digital marketing agency.


• Responsible for client relationship management, understanding client project requirements and providing a clear execution plan, managing internal resources and ensuring smooth communication throughout the execution process.
• Project execution management: Managing the implementation of SCRM projects, ensuring that projects are launched on time, maintaining clear communication with suppliers, and independently organising regular project meetings to keep stakeholders updated.
• Campaign: Planning and implementing Membership and CRM campaigns, largely within the WeChat ecosystem.
• Reporting: Working with SCRM and Mini Program backend data to generate actionable insights, providing clients with monthly and annual user behavior data reports and actively coming up with optimisation suggestions.
• Managing SCRM backend operations: Designing user journeys to improve user interaction rates and WeChat content performance; establishing WeChat audience segmentation according to user behaviours and preferences.
• Providing data tracking suggestions for WeChat functions according to clients’ business requirements (WeChat Store, MP, H5, WeChat).
• Internal: Cooperating with the social media team and putting forward suggestions in optimising brand communication plans.
• Internally support other SCRM-related projects, including sales pitches/ proposals.

Profil recherché


• 3 – 5 years of social CRM-related working experience, familiar with the WeChat environment
• Solid experience in WeChat SCRM (segmentation, user journey design, membership programmes)
• Strong analytical skills, ability to draw insights from data
• Fluent in written and spoken English

Position based in Shanghai

If you are interested, please send your CV to