SCRM客户经理 – SCRM Account Manager

ArchiBat is looking for a SCRM Account Manager for an international digital marketing agency.


Responsibilities:

• Responsible for client relationship management, understanding client project requirements and providing a clear execution plan, managing internal resources and ensuring smooth communication throughout the execution process.
 
• Project execution management: Managing the implementation of SCRM projects, ensuring that projects are launched on time, maintaining clear communication with suppliers, and independently organising regular project meetings to keep stakeholders updated.
 
• Campaign: Planning and implementing Membership and CRM campaigns, largely within the WeChat ecosystem.
 
• Reporting: Working with SCRM and Mini Program backend data to generate actionable insights, providing clients with monthly and annual user behavior data reports and actively coming up with optimisation suggestions.
 
• Managing SCRM backend operations: Designing user journeys to improve user interaction rates and WeChat content performance; establishing WeChat audience segmentation according to user behaviours and preferences.
 
• Providing data tracking suggestions for WeChat functions according to clients’ business requirements (WeChat Store, MP, H5, WeChat).
 
• Internal: Cooperating with the social media team and putting forward suggestions in optimising brand communication plans.
 
• Internally support other SCRM-related projects, including sales pitches/ proposals.